The way coffee was always meant to be
We roast both high-end specialty grade and commercial grade blends. Our customers choose from many single-origin varieties, which are roasted and blended for optimum aroma and taste
FairChain is our business philosophy. We took the traditional coffee value chain back to the drawing board and reimagined how it could be done. Traditionally, the industry prioritizes corporate profit and then it may seek to “give back” as a CSR initiative...
The next stop in our FairChain is the washing station. In order to make sure we are maximizing value there, we have also put systems in place to actively identify and remedy issues such as gender equality, decent housing, safety protections and health benefits like maternity leave. But its not just about our farm its also about the farmers...
Weve already mentioned how important the local community is when it comes to an equitable and sustainable value chain. When our farmers go home at the end of the day, its important that their families are doing well. We want to see them enriched in all the ways that matter. The following initiatives are examples of the type of work weve been doing (and will continue to do)...
...with the farmers, who are the caretakers of the ancient practice of forest-grown coffee. Because they are committed to bringing the very best out of our coffee plants, we felt its only right to repay them first. Thats why we have devised a system where we are able to dynamically and objectively calculate a 20% premium rate which goes directly to the farmers...
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